Why Use CRM in a Real Estate Agency
Searching for a property usually takes months. In this particular type of commercial relationship, the relationship between client and real estate agent can be crucial in simplifying the search as much as possible. And this is precisely what CRMs for real estate agencies aim for, designed to strengthen the relationship between client and agent, increasing productivity and revenue.
But what exactly does a CRM for real estate agencies do? Being a software for managing customer relationships, the CRM primarily records and organizes contacts and all other lead and customer information. These functions, common to all CRMs, are enriched in specific products for real estate agencies with ad hoc tools for the activity of agents.
How to recognize a good real estate agency CRM
Being constantly on the move, real estate agents need work tools that are accessible at any time and from any device. A CRM for real estate agencies therefore cannot do without a shared database that is accessible from smartphones and tablets.
In addition to contact organization, it also includes essential functions for activity management, email marketing, and follow-up management. A CRM equipped with all these tools allows the real estate agent to carry out most of their tasks on the go, using only their smartphone.
Schedule upcoming appointments, consult client profiles, check past interactions with the company and the preferences expressed by each contact. By relying on a professional CRM for real estate agencies, all of this is possible in just a few taps on your phone screen.
The best-performing products also feature shared calendars, accessible to all team members. There are also functions for evaluating individual deals, with estimates of the probability of success.
ROI in Real Estate CRM
Before purchasing a CRM, it’s natural to wonder what the return on investment will be. This is a question that real estate agents answer directly, having confirmed the success of CRM as a work optimization tool for years.
Already in 2016, a REAL Trend survey revealed a clear correlation between the adoption of CRM tools and increased productivity. Specifically, 94.6% of respondents stated that the introduction of CRM coincided with a significant increase in productivity, in some cases even over 50%.
The same study highlighted a significant difference in the number of successful transactions completed by real estate agents. Agents who use a CRM close 28.2% more deals.
The concrete advantages of a CRM for real estate agents in everyday work
Thanks to our CRM for real estate agencies, you can manage your business, segment your customers by matching them to the right property, better organize your appointments, and more:
- Have a complete overview of all incoming inquiries and be able to distinguish those that are likely to be sold and those that are not.
- Be able to neatly archive client inquiries and the property they are looking for.
- Have a shared calendar with collaborators to coordinate callbacks.
- Keep track of all communications and attachments sent to prospective clients.
- Be able to categorize inquiries by topic.
- Know the number of inquiries handled monthly and their origins through detailed reports.
Furthermore, using a CRM with an integrated process engine gives you the ability to define workflows with your entire sales team, thus optimizing the level of service, which is always a key factor in building long-term customer loyalty.
If you have a real estate agency or are thinking of opening one, contact our team of CRM and Process experts for a free consultation.