What does PIM mean?
Product Information Management is a system that groups and coherently organizes product information. This serves to define various levels of management and make information available to various distribution channels: website with product catalog, eCommerce, mobile applications, and print. A PIM is a tool that serves to structure and enrich a product. It is usually integrated into eCommerce (B2B and B2C), but it could also be used to enrich the information that goes to marketplaces.
Why use a PIM?
The PIM is a very useful tool that optimizes product management by collecting all the information distributed and managed by different sources: purchasing office, sales office, marketing, management systems, and other external suppliers.
How does an eCommerce PIM work?
The PIM for Magento imports raw data, allows you to enrich it, and then exports it enriched to the
Magento eCommerce site.
- Import data
- Organize and classify
- Edit and translate
- Check data quality
- Export data
Product management becomes easy and intuitive!
Thanks to PIM, all your products and catalogs are centralized and harmonized through the enrichment of all technical and marketing information.