Experience Design is our Business Unit dedicated to user experience design. It’s not your typical “web design studio”: it’s a team that applies scientific method, data and AI to create interfaces that work.
The fundamental difference: we don’t start from a creative brief (“we want a modern website”). We start from data: how do users behave today? Where do they abandon? What do they search for and can’t find?
Our focus is B2B: eCommerce, customer portals, SaaS applications, business dashboards. Contexts where UX has a direct impact on business KPIs.
B2B Order Portal
Industrial distributor with an 8-year-old portal. Outdated interface, 80% orders via email/phone. User research with 15 key clients: search too complex, 12 steps instead of 4.
New design: Process reduced to 4 steps, intelligent search, clear order dashboard. 10 weeks of development.
Our Approach
Data and AI in service of design
Data-Driven Design
Not opinions, but evidence
We design based on real user behavior data.
AI-Assisted Design
We accelerate with artificial intelligence
We use AI to explore more solutions in less time.
Our Services
UX Research
Understand before designing
- • User interviews
- • Usability testing
- • Card sorting
- • Journey mapping
UI Design
Beautiful and functional
- • Visual design
- • Interaction design
- • Responsive design
- • Motion design
Prototyping
Validate before developing
- • Low-fi wireframes
- • Hi-fi prototypes
- • Clickable prototypes
- • User testing
Design System
Scalability and consistency
- • Component library
- • Design tokens
- • Documentation
- • Governance
Areas of Specialization
eCommerce UX
- • Product page optimization
- • Checkout flow design
- • Search & navigation
- • Mobile commerce
- • B2B commerce UX
SaaS UI
- • Dashboard design
- • Onboarding flow
- • Feature discovery
- • Settings & admin
- • Notification system
AI Interfaces
- • Chatbot UX
- • AI agent interfaces
- • Conversational UI
- • Hybrid interfaces
- • Trust & transparency
Our Process
7-11 weeks from discovery to launch
Discovery
1-2 weeks
- • Stakeholder interviews
- • Analytics review
- • Competitor analysis
- • Heuristic evaluation
Research
2-3 weeks
- • User research
- • Usability testing
- • Synthesis
- • Opportunity mapping
Design
3-4 weeks
- • Wireframing
- • Visual design
- • Prototype
- • Design review
Validate
1-2 weeks
- • User testing
- • A/B test planning
- • Iteration
- • Development handoff
Optimize
Ongoing
- • A/B testing
- • Analytics monitoring
- • Continuous impr.