What are the goals of an eCommerce site?
All online stores have the same goal: to increase visitor traffic and increase the conversion rate.
In short, to sell.
Before reaching the conversion, the user must be engaged through digital marketing activities (for example with advertising, retargeting, newsletters, etc.). Furthermore, the online store must be able to gain user trust and create a bond with the brand. All these activities are part of the broader eCommerce digital marketing strategy.
At ITTweb, we don’t just provide you with a turnkey eCommerce project, we also make our marketing department available for ongoing consultancy.
Digital Marketing in ITTweb
Analysis of analytics, optimization of site positioning with vertical SEO activities, increased visitor traffic, advertising campaigns, email marketing, strategic management of social channels, are all activities that the online store needs to grow and increase sales.
Thanks to ITTweb’s digital marketing management, The relationship is direct, with no intermediaries between the website manager, web agency, and client/partner.
This one-to-one relationship allows us to realize our clients’ wishes quickly and efficiently.
The digital marketing department operates strategically, respecting the needs of our partners.
SEO optimization follows a precise strategy and is implemented on the website, images, videos, and social media channels.
Each project brings challenges that we enjoy tackling and overcoming. Increasing the number of conversions from organic traffic is complex and multifaceted as it is based on the constantly evolving search engine algorithm.
What about Content Marketing?
We love the saying “Content is King.” We train clients to understand the potential of content: even a product page can make a difference.
Content is a key component of a successful SEO strategy. From keyword research, we create tailored texts optimized for search engines.
With a view to lead generation and increasing website traffic, we plan display and search advertising campaigns across various digital channels: AdWords, Facebook, Twitter, and LinkedIn.