eCommerce design is not web design with a cart added. It’s a specific discipline: conversion rate optimization, purchase psychology, A/B testing, behavioral analytics. Every element has a measurable impact on sales.
In 25 years we’ve accumulated data on what works and what doesn’t. These aren’t opinions: they’re patterns validated across hundreds of thousands of sessions.
Checkout Optimization
Italian fashion brand: 1.8% conversion rate, 72% checkout abandonment. Issues: mandatory registration, hidden shipping costs, 5-step mobile checkout.
Actions: Guest checkout, shipping calculator on PDP, 3-step checkout, Shop Pay enabled. Each change A/B tested.
Design that Converts
Our approach
Data First
Test Everything
True Mobile-First
Platform-Aware
Areas of Intervention
Homepage
- • Effective hero section
- • Category navigation
- • Featured products
- • Social proof
- • Value proposition
Product Listing (PLP)
- • Filters and sorting
- • Grid layout
- • Quick view
- • Infinite scroll vs pagination
- • Empty state
Product Page (PDP)
- • Image gallery
- • Product variants
- • Add to cart
- • Cross-sell / upsell
- • Reviews & Trust
Cart
- • Mini cart
- • Cart page
- • Coupon codes
- • Shipping estimate
- • Urgency elements
Checkout
- • Step flow
- • Form optimization
- • Payment options
- • Order summary
- • Trust signals
Search
- • Search bar
- • Autocomplete
- • Results page
- • Results filters
- • Zero results
Patterns That Work
Validated across hundreds of thousands of sessions
Product Page
Checkout
Mobile
Platforms
Shopify / Shopify Plus
- • Theme development
- • Checkout extensibility
- • Sections everywhere
- • App integration
- • Performance optimization
Magento 2
- • Custom theme
- • Full checkout control
- • PWA frontend
- • Performance tuning
- • B2B features
Headless
- • API-first design
- • Next.js / Vue Storefront
- • Custom checkout
- • Omnichannel ready
- • Maximum flexibility
Services
UI Audit
Analysis of existing setup
- • Heatmap analysis
- • Funnel breakdown
- • UX heuristics
- • Competitor review
- • Recommendations
Specific Redesign
Critical area
- • Product page OR
- • Checkout OR
- • Search/navigation
- • A/B test included
Full Redesign
Complete experience
- • All commerce pages
- • Design system
- • Multiple A/B tests
- • Continuous optimization
CRO Retainer
Continuous optimization
- • Monthly analysis
- • Hypothesis backlog
- • Continuous testing
- • Performance reports
Results
Fashion B2C
Checkout redesign
B2B Industrial
Product page + search
Food & Wine
Mobile optimization
Home Decor
Full redesign
FAQ
How much does an eCommerce UI project cost?
From €5,000 for audit and specific redesign to €25,000+ for full redesign.
How long to see results?
First A/B tests completed in 4-6 weeks. Significant results in 2-3 months.
Do you also do development?
Yes, we can develop the designs or provide specifications for your team.
Which metrics do you focus on?
Conversion rate, AOV, cart abandonment, revenue per session. We define priorities together.