The future of interfaces it's conversational

We design user experiences for AI Agents, chatbots, and copilots.
A new interaction paradigm that requires specific skills.

Interfaces are changing radically. After decades of clicking buttons and menus, we’re entering the era of conversational interfaces: chatbots, copilots, AI agents that understand natural language.

Traditional GUI rules don’t work for AUIs (Agent User Interfaces). New challenges: how to build trust in a non-deterministic system? How to manage expectations when AI can make mistakes?

In Italy, no agency has specialized in this field. We have, developing AI Agents for our clients and learning what works on real projects.

USE CASE

Sales Copilot

B2B company with AI assistant for sales reps. The first prototype, developed without UX, had a problem: nobody used it (12% adoption).

Problems identified: Generic chat box without context. Sales reps didn’t understand what to ask, didn’t trust the responses.

Solution: Proactive suggestions, one-click actions, source transparency, ability to correct the AI.

12→85%
Adoption
3.2→8.1
Satisfaction
(out of 10)
The problem wasn’t technical
It was design

A New Paradigm

From GUIs to AUIs (Agent User Interface)

1980s
CLI
Command Line
“type commands”
“point and click”
1990s
GUI
Graphical Interface
2010s
Mobile/Touch
Touch Interface
“touch and swipe”
“speak and listen”
2020s
Voice/Conversational
Voice Interface
2025+
AUI
Agent Interface
“ask and receive”
Unpredictability
Unexpected responses
Trust
Non-deterministic system
Control
Maintaining control
Errors
When AI makes mistakes
Transparency
What it’s doing

Our Frameworks

Proprietary methodologies born from experience on real projects

Conversational UX

1
Intent Recognition
Ambiguity handling, suggestions
2
Response Design
Tone, length, formatting
3
Turn-Taking
Who speaks when, interruptions
4
Error Recovery
Apologies, corrections, escalation

Trust Design

Transparency
Show what it does, explain decisions, admit limitations
Reliability
Consistent behavior, kept promises
User Control
Undo, edit, opt-out always possible
Privacy
Data clarity, retention control

Hybrid Interface

When to use Chat
Exploratory queries, complex requests, first use
When to use GUI
Repeated actions, option selection, structured tasks
Smooth transitions
Chat → Form List → Conv. Quick actions

Design Patterns

AI Agent Onboarding

  • • Personality introduction
  • • Initial expectations
  • • Guided interactions
  • • Complexity growth

Conversational Commerce

  • • Product discovery chat
  • • Conv. recommendations
  • • Assisted checkout
  • • Proactive post-sale

Support Agent

  • • Automatic triage
  • • Knowledge retrieval
  • • Seamless escalation
  • • Feedback loop

Copilot Interfaces

  • • Contextual suggestions
  • • Approvable actions
  • • Collaborative edits
  • • Learning from corrections

Applications

Customer Service Bot

Intent identification rapid
Knowledge base accurate
Human handoff seamless
Follow-up proactive

Sales Copilot

Suggestions real-time in call
Meeting prep automatic
Follow-up email drafting
CRM update conversational

E-commerce Assistant

Product discovery natural
Comparisons on request
Cart via chat
Order tracking conv.

Internal Knowledge Agent

Query natural language
Source attribution
Confidence indicators
Feedback integration

Why ITTweb

Real AI experience

Using AI internally since 2023, we know limitations and potential

Full stack

We design AND develop agents, not just theoretical design

Business focus

Design oriented to results, not wow effect

Rapid iteration

Testing with real users, continuous improvement

Progetta il futuro delle interfacce

Consulenza introduttiva gratuita • Audit conversational UX • Workshop personalizzato
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